Rovi provides entertainment metadata for consumer electronics manufacturers, service providers, retailers, online portals and application developers around the world.
The company has over 50 years of metadata for video, music, books, and games covering more than 5 million movies and TV programs, 3.2 million album releases and 30 million song tracks, 9 million in-print and out-of-print book titles, and 70,000 video games.
Rovi Audience Management is a suite of products (Advertising Optimizer and Promotion Optimizer) combining big data with predictive analytics to provide TV audience insights and advertising campaign management.
Ad Optimizer allows provides campaign management and media planning capabilities to TV networks and multichannel video programming distributors (MVPDs).
Rovi announced its first product on January 7, 2010 – Total Guide, an interactive media guide that incorporated entertainment data, to search, browse and provide recommendations.
Although the technology could be circumvented by several current DVD rippers such as Any DVD or DVDFab, Macrovision claimed that 95% of casual users lack the knowledge and/or determination to be able to copy a DVD with Rip Guard technology.Rovi Search Service allows consumer electronics manufacturers, service providers and developers to provide solutions that enable consumers to search for and access desired content.